Sting - Hot Honey, needed a bold and cheeky brand identity that was equal parts sweet and spicy.  I developed an identity based on the contrast between sweet and heat. This concept guided the design, leveraging a dynamic but simple yellow and red colour palette to represent the fusion of flavours. Typography choice reflects this contrast, pairing a thick, assertive display font with a softer, refined serif. I wanted to position Sting as an everyday condiment for adventurous palates. The identity reflects a confident, playful tone that invites users to transform their meals with a burst of flavour.